The conversation about Artificial Intelligence has become so muddy lately that it is important to be very clear about what we mean when we say an organization is "using AI" or is "AI driven". This post will clear up those definitions and some of the implications of each classification.
There are three levels at which an organization can adopt artificial intelligence:
- AI-Assisted: AI is a technical bolt-on to existing processes, usually through the use of AI-created tools, for example AI assisted sales or team management tools.
- AI-Enabled / AI-Augmented: AI is applied to existing processes or product data to make the product or service better or more useful, for example the recommendation engines behind Netflix, Spotify, Amazon, etc. This is often in the form of one or more AI-driven features or products.
- AI-Driven: AI is literally the lifesblood of the company or initiative, for example self-driving technologies and the companies providing tools to AI-Assisted companies. This is truly an AI-Driven company.
Each of these cases has different implications from the perspective of the implementing organization.