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Erik Trautman

Technical entrepreneurship, business strategy and product development

4 Steps to Initial Product Growth

This post is based on a great talk given by Jared Fliesler, formerly VP of User Acquisition at Square.

How do you begin thinking about growing your startup or product? "Build it and they will come" is long gone and "Be user centric" has taken over product development but what frameworks do we have to think about growth and user acquisition specifically?

These 4 simple steps, starting from the most coarse to the somewhat finer grained, should get your feet firmly planted and your mind pointed in the right direction.

1. Identify Your Core Product Loop

Every product has a single core user experience, a set of finite steps that represent a successful use or transaction. If you had to define your product's use in as few steps as possible, what would it look like? What happens after the use is complete?

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